Marketing Strategy

The marketing strategy consulting process involves a thorough audit of external and internal factors affecting companies.

The external audit includes a review of the PEST factors, or Political, Economic, Social, and Technical factors affecting the business. In addition, the external audit includes a review of the competitive environment, drivers of customer satisfaction, customer trends, market research and other relevant external factors.

The internal audit includes a review of the company’s history, previous business performance (sales, margins, profitability), available resources, core competencies, organisational capabilities.

On the basis of the audit, a SWOT analysis is prepared and marketing strategies and tactics are formulated accordingly.

Marketing strategies are developed using the Brand Architecture model.

For more information, please contact Perryn Khoo / Hui Ling at 6225-7811 or email at perryn_khoo@oticonsulting.com / boo_huiling@oticonsulting.com